Have you ever attempted to write something, yet the words just don’t come to you?
Who am I kidding, we’ve all been there.
Especially when you’re just trying to start a project or a paper. That’s when writer’s block seems to rear its ugly head.
Now do you ever have trouble writing for your business? Just don’t know what to put on your website. Or maybe you just can’t get the right words for your email marketing campaign.
Is there someone you can call to write this stuff for you?
The answer, my friend, is a copywriter (like me!).
Copywriters write words to increase brand awareness and to influence a person or group to take a particular action. In other words, copywriters write words that sell stuff.
Wouldn’t life be a whole lot easier having someone else handle your marketing?
Copywriters spend the time learning the craft, continuously practicing and honing their skills to deliver top quality copy for their clients. A good copywriter doesn’t work with just anyone, they work with a person or a company that they truly connect with. They really care about their client and honestly want them to succeed, which is what sets their copy apart.
What is Copy?
Copy is written word that encourages consumers to take action. That action may be purchasing your services or product, signing up for your email list, subscribing to your hit new podcast… Whatever the case may be, you should hire a copywriter to create the perfect copy for you.
The words on your website, your blogs, your product descriptions, your emails, these are all forms of copy.
A copywriter understands how to perfectly craft pieces to entice your customers, educate them while cementing your status as an expert in your field, and ultimately connect with your ideal client. If you hire a copywriter, they will take the time to do the research, hammer down YOUR style and voice, and deliver copy that will captivate your audience.
Why Hire A Copywriter?
Everyone needs good copy. No matter the business, quality copy is what brings in money.
Whether you are strictly online, a brick and mortar store, or both, you will undoubtedly need written words to help sell your products or services. A copywriter will do just that. They will craft the copy you need so you have more time to focus on your clients, your family, and your business.
Still not convinced that you need to hire a copywriter?
Well, here are a few reasons why you should.:
Your time is valuable.
Yes, you can write your own copy. You can write your website, create your own emails, maybe even write a weekly blog.
You are probably pretty good at writing, too.
But in all honesty wouldn’t your time be better spent on running your company? Or maybe having more free time? (Let’s face it, NOBODY wants to be working ALL the time!)
A copywriter will help you with any of these things. Website copy, emails, blogs, these are all in a copywriter’s arsenal.
Copywriters spend the time learning all about the techniques and strategies of copywriting. They hone their skills by practicing and writing.
Their goal is to deliver copy that connects with your audience, makes your life easier, and ultimately makes you more money.
Brings Consistent Voice to Your Copy.
If you want to bring a consistent voice and energy to your customers, then a copywriter is perfect for you. A copywriter specializes in bringing your voice, style, and tone to life.
You want your copy to convey your personality. To connect with your customers. If you hire a copywriter, they will do that for you.
Consistently too!
You know who your ideal customer is; a copywriter knows how to reach them.
A good copywriter will do the necessary research to fully engage your customers. They will pick your brain to figure out everything about your ideal client. They then take that knowledge and create the perfect copy for you.
Copywriters bring an outside perspective to your business
You are caught up in the daily operations of your business. Your focus is to provide the best services you can while growing your business.
You’re great at it.
But marketing your business, well, that’s another story. Maybe your marketing is just not where you want it to be. You aren't getting the results you were hoping for.
A lot of self-written copy is too business oriented and not customer oriented. Meaning its talking more about what the business is rather than what the business can do for the customer.
You know your business the best, but by collaborating with a copywriter you bring a fresh perspective.
Copywriters use their skill set to not only convey the importance of the business, but how their services can make the customer’s life better.
Get the results you want
Hiring a copywriter might be just what you need to convert the casual reader into a customer. How many people do you think visit your website every day just to click away and not complete their purchase?
A copywriter will help to convert those people into paying customers.
Using a call to action, a copywriter entices the reader to finish the sale, subscribe to your email list…
How much does a copywriter cost?
Each copywriter will vary based on their experience level and the scope of work that is requested.
Pricing reflects quality. To get high quality content, you will need to pay more than what you’ll find on sites like Upwork.
Think about it. If you are paying $30 for a blog post, you’re most likely paying for $30 worth of effort.
That doesn’t translate to a high quality blog. (Would you want to do hours of work for less than minimum wage?)
Hiring a copywriter is an investment. A copywriter’s goal is to increase traffic to your website, and ultimately increase your sales. Their writing will create a positive return on your investment.
For typical copy from your average copywriter you can expect the following prices:
Webpage Copy: $500/page
Blog Posts: $300/1,000 words
Email Sequences: $150/ email
Product Descriptions: $200/Description
Everyone can write. It takes a copywriter to create working copy.
A copywriter doesn’t need to be an expert in the field they are writing about. (I have an economics background and am currently in nursing school!) As long as the writer knows how to research, they will be able to create the best content for you.
A good copywriter will always treat your business with professionalism.
If you are interested in working with a copywriter to give your business some fresh new copy, check out my website.
You can find all sorts of copywriters by doing a simple google search. And remember just because they may not be in your particular field, it doesn’t mean they can’t create quality copy for your business.
What are you waiting for? Hire a copywriter by getting in contact with me today!
