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health and wellness Copywriter

Copy that converts


 

Are you looking to boost your sales, reach more customers, and grow your business?

Does the thought of writing emails, blogs, or your website make you cringe (or bore you to death)?

When you sit down to plan out your marketing do you end up staring at the screen for hours (or find yourself endlessly scrolling Twitter, or X, or whatever it's called nowadays)?

Am I asking way too many questions???

Listen, I get it. It's not easy. There’s only so much time in the day, and honestly spending the evening watching Disney Plus sounds pretty good right now.

Running your business while still finding time for your friends, your family, yourself, can already be hard. Add in client outreach, writing your newsletter, updating your blog, posting on social media…etc, and you can kiss watching Iron Man snap Thanos out of existence goodbye. (And it's ok to admit that you still tear up everytime the light goes out on his suit, because I sure do!)

Does this sound familiar:

- You're ready to go, but don't know where to start/are having trouble getting the right words out.

- You've started writing, but what you have sounds generic and nothing like what you're looking for.

- You've got an idea your copy, but there's just not enough time in the day and you're ready for some help.

You work hard on your day to day duties. Wouldn’t it be a relief to know you have someone reliable to write your emails so that all you have to do is plug it in and send it out?

Well then it’s your lucky day!

I’m Justin. Health and wellness copywriter and MCU nerd. I help you take back your time. I write your copy, so you can focus on the other things that matter.

Your online presence and marketing strategy is more important than ever before with new competition popping up everyday. But you still need to stay relevant in your audience’s eyes.

I help you do just that.

Your copy should put your customer, and your brand, at the heart of your message. Showing your business as a leader in the industry. Giving your customer the peace of mind that when they work with you or buy your product, they are receiving the best of the best.

Whether your copy just needs a tweak, or you need to start from scratch, I create copy that nurtures trust, showcases your knowledge, and shows that you are the go-to expert for your clients. Your brand and your voice will shine through to your audience and take your business to the next level.

So how does this work?

It's as easy as having a simple conversation. We discuss your business/brand, your goals, and what I will do to help.

Take your copy to the next level!

What My Copy Will Do For You

Grow organic traffic to your site. It’s all about Google rankings! This way when potential customers are doing their Google searches, your website is the answer they’ve been looking for.

Give you the time back that you deserve! You work hard everyday for your clients, your friends, and your family. You deserve to have some of the load lifted off of your shoulders.

Rank you higher on Google. SEO optimized keywords are the name of the game. Pick the right words, sprinkle them throughout your copy, and climb the google rankings naturally.

Increase your conversion rates. If your emails are in their inbox, they are interested in what you have to say. And if they open your email, you have their attention. And it makes converting much easier.

Craft YOUR message. That is true to you, and on brand.

And most importantly, grow your business!


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Get to know me better

Just a guy with a laptop and a Bigfoot obsession. (Seriously, I have the tattoo to prove it!)

While Bigfoot may be elusive, getting customers for your business should not be.

I use my copywriting skills to help businesses like yours reach their ideal customers and increase their sales.

Let’s work together to bring your copy to the next level.

 

Portfolio

 
 

The Great Lakes Pollution Question

This is a blog written for the Ocean Blue Project, an ocean cleanup organization. The blog is meant to educate on the effects of pollution in the Great Lakes and what can be done to clean it up.

Can Your Poop Really Help In The Fight Against Covid-19?

This fun blog was written for the Ocean Blue Project and was meant to educate regarding the use of wastewater to detect impending Covid-19 outbreaks in certain areas.

"Justin is a great copywriter! His writing is informative and inspires readers to act through practical calls to action. We look forward to working with him for future content." -Rick Waggoner, Ocean Blue Project, Editor-in-Chief


“Justin is a fantastic writer! He wrote a stellar blog for me and was on time, on brand, and professional. I could tell he really did his homework beforehand, which saved me a TON of time and energy. His post is helping me with my Google rankings and lead generation, and I highly recommend him to anyone looking to ramp up their blog game.” - Lauren Littlewood, Littlewood Copy, Owner


SERVICES

Are you starting to feel like making a sale is as elusive as Bigfoot? (here he goes talking about bigfoot again...)

Does the thought of writing to your email list make you want to pull your hair out?

Are you just tired of writing to your email list, keeping your blog up to date, and constantly rewriting your website so it speaks to your audience, all while running the business?

You don't have to do it all yourself.

That's what I'm here for. I learn all there is to know about your goals, your audience, where your copy is currently, and the best path moving forward. Then apply my expertise to give you engaging copy your audience will devour.

The best part? You have peace of mind that the money you invest is not wasted, but actually leads to real results.

Let's work together and let the words do the heavy lifting for you.

Check out some of the services I offer:

Webpage Copy - Starting at $500/page - Tired of your website sounding generic, boring, or full of jargon? Spruce up your site with new copy. Each page on your site should speak to your audience, while offering helpful information, and leave a lasting impression.

Email Sequences/One-off Emails - Starting at $500/Sequence, $150/One-off - Get the most out of your email list with emails they'll actually want to read. Email gives you direct access into your audiences' living room (seriously, they're probably scrolling through emails while binging Friends for the 20th time).

Blog Post - $250 - Nurture, engage, and entice your audience with compelling blog posts that deliver real value. Develop a real connection with your customers while appeasing the Google Gods with SEO. And don't forget drive traffic to your site.

Don't see what you're looking for, just ask!

When you work with me, you get:

Fresh ideas for your audience.

Formatting that's super easy to read.

Editing so my work is always error-free and ready to publish.

Attention grabbing headlines to pull your readers in.

Backend SEO for blogs(SEO titles, meta descriptions, URL slugs).

SEO optimized content so you rank higher in Google and customers can find you online.

Professionally researched content that supports your products and services.


 FAQ

Q: What does a health and wellness copywriter do?

We write words aimed at persuading the audience to take action.

The emails you get from your favorite clothing store, your business’ website, your product descriptions, your blogs, are all forms of copy.

Basically, anything you read that is trying to get you to act now, that came from a copywriter.

Q: Why do I need a health and wellness copywriter?

For the same reason you need a dentist or a mechanic. You go to a specialist when you need to get something done.

Copywriters are specialists when it comes to engaging potential customers. We know all the tricks of the trade (and if we don’t you can bet we’ll figure it out!) and are always practicing our skills to better serve our clients.

When you hire a copywriter, you get someone who will spend the time getting to know your business, your clients, and you so that they can provide the best personalized copy.

Plus, hiring a health and wellness copywriter saves you from having to do the extra work!

Q: What is SEO?

SEO or Search Engine Optimization is a strategy to help a website organically rank higher on search engines, such as Google.

It is one of the most important tools in a copywriter’s toolkit.

Proper use of SEO can be the difference between page 13 and being the #1 ranked site on Google for your niche.

In other words, SEO gets more eyes on your site.

Q: What can I expect during our call?

The call is all about your business. We will pinpoint what type of copy your business needs to drive engagement and bring you the results you’re looking for. I will work to figure out what works best for you, then create a marketing plan that will get you the results you want. By the end of the call, you’ll have a clear picture of what I will do for you.

Q: Can I just write my own copy?

Certainly! Nobody knows your business like you do. If you have the time to devote to creating your own copy, then go for it.

But you don't have to do it all yourself.

Copywriters spend time researching, practicing, and honing their skills to create captivating copy.

We know all the best practices and techniques to get you more customers.

Q: Will a copywriter help my business?

Absolutely. A health and wellness copywriter writes words to get your audience to take action.

A copywriter in this field will have the knowledge of the subject matter to take the technical jargon that is difficult for the everyday consumer to understand, and conveys it in simpler, more easily understood language. All without losing the original intent and message.

We create the content you need for your business to continually bring in new clientele, or nurture your existing clients.

Q: What is the timeframe for getting copy from you?

Great question. And my answer is... it depends. It depends on multiple factors. Primarily the type of copy, the contents of that copy, and the amount of research needed for the copy.

For example, a blog post will typically take about two weeks for delivery. While website copy will take longer, about 4 weeks.

Quality work takes time. While I want to get your copy to you as fast as possible, I also want to make sure I am delivering well researched, well written pieces.

Q: Where can I get kickass copy that'll leave my customers in awe?

By working with me of course!